Image is everything ·
Business name: Denville Diagnostics Type of business: diagnostic imaging Owners: Peter Barba and Michael Dwyre Address:
161 E. Main St., Denville Phone: (973) 586-1212 Web site: www.denvillediagnostics.com Hours of operation: 8 a.m. to 9 p.m. Monday to Thursday; 8 a.m. to 5 p.m. Friday; 8 a.m. to 4 p.m. Saturday Founded:
April 2006 Why did you start the business? (answers provided by marketing director Brian Dwyre) This business attracted
us because we realized that there was no cost difference to the consumer and that all we had to do was out-service our competitors. If you
could do it again, what would you do differently? We have five modalities currently but we really wish we had initially installed
a mammography machine because the demand is so great. What's the best business advice your parents gave? This question really hits
home because as a family owned business, I am constantly receiving solicited and sometimes, unsolicited advice. Seriously
though, the best advice and method of operation we practice is to hire the best people and place them in the best environment. What
personality trait helps you the most? I think as a marketing director, people are just looking for a down-to-earth reliable
person they know they can call and for a quick response and a viable solution. What's the hardest part of the job?
I've found a lot of physicians' offices are set in their ways. In other words, they've been sending to a certain
facility for any amount of time and are reluctant to change even if they're unhappy with their service and/or readings.
I am so confident that we offer the best service out there and all I really ask for is a chance to prove it. The
easiest? Getting feedback from our patients has always been great. You never get tired of hearing how great of an experience
one of your patients has just had. What's your least expensive product or service? X-ray would be the least expensive
modality that we offer. The most expensive? MRI is the most expensive test. The machine alone costs over $1 million. Describe
your worst customer or experience. I'd rather not. I plead the fifth. Remember, we've adopted the "customer is
always right" attitude. When you leave the business, what will you do? I'd love to start my own business in the food
industry. Unfortunately, my idea requires money I don't have, so any interested venture capitalists reading this article
know where they can find me. In one sentence, tell us why customers should get their imaging done here. We have the latest machinery,
the best radiologists, accept every insurance, offer night and weekend hours, and offer the greatest service available. | 
