Image is Everything
Source: Daily Record – November 26, 2008
Business name: Denville Diagnostics
Type of business: Diagnostic Imaging
Owners: Peter Barba and Michael Dwyre
Address: 161 E. Main St., Denville
Phone: (973) 586-1212
Founded: April 2006
Why did you start the business? (answers provided by marketing director Brian Dwyre)
This business attracted us because we realized that there was no cost difference to the consumer and that all we had to do was out-service our competitors.
If you could do it again, what would you do differently?
We have five modalities currently but we really wish we had initially installed a mammography machine because the demand is so great.
What’s the best business advice your parents gave?
This question really hits home because as a family owned business, I am constantly receiving solicited and sometimes, unsolicited advice. Seriously though, the best advice and method of operation we practice is to hire the best people and place them in the best environment.
What personality trait helps you the most?
I think as a marketing director, people are just looking for a down-to-earth reliable person they know they can call and for a quick response and a viable solution.
What’s the hardest part of the job?
I’ve found a lot of physicians’ offices are set in their ways. In other words, they’ve been sending to a certain facility for any amount of time and are reluctant to change even if they’re unhappy with their service and/or readings. I am so confident that we offer the best service out there and all I really ask for is a chance to prove it.
Getting feedback from our patients has always been great. You never get tired of hearing how great of an experience one of your patients has just had.
What’s your least expensive product or service?
X-ray would be the least expensive modality that we offer.
The most expensive?
MRI is the most expensive test. The machine alone costs over $1 million.
Describe your worst customer or experience.
I’d rather not. I plead the fifth. Remember, we’ve adopted the “customer is always right” attitude.
When you leave the business, what will you do?
I’d love to start my own business in the food industry. Unfortunately, my idea requires money I don’t have, so any interested venture capitalists reading this article know where they can find me.
In one sentence, tell us why customers should get their imaging done here.
We have the latest machinery, the best radiologists, accept every insurance, offer night and weekend hours, and offer the greatest service available.